What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
Pay-per-click means that someone advertising will pay every time a visitor clicks on their advert and is then taken to the advertiser’s website.
You can use AdWords to bring targeted traffic to your web site by creating ads and choosing keywords related to your business.
Advertisers do not pay to create their adverts (ads) with AdWords, it is totally free and as many ads can be created as required.
Google has a variety of specific keywords (or categories) that it prohibits that vary by type and by country. For example, use of keywords for alcohol related products are prohibited in Thailand and Turkey for gambling and casinos in Poland,for abortion services in Russia and Ukraine, and for adult related services or products worldwide as of June 2014. This has prompted debate among the adult industry with many questioning Google's position as a monopoly.
Ad Extensions:
Ad extensions are a feature that allows advertisers to enhance their Adwords campaigns by showing extra information with their ads, like a business address, a phone number, or more web page links.
Ad extensions are created to improve ad visibility and to attract clicks. They appear with the Search Network, above the search results, and depending on the extension might also appear on the Display Network.
Manual extensions :
App extensions - A link below the ad text directing users to the advertiser's mobile or tablet app.
Call extensions - Allow advertisers to include a clickable phone number in their ads.
Location Extensions - Allow advertisers to show their business address, phone number, and a map marker with their ad text.
Review extensions - Showcase positive, third-party reviews from reputable sources.
Sitelinks extensions - Allow advertisers to add additional links below their ads.
Callout extensions - Allow advertisers to add additional descriptive text.
Structured Snippet Extensions - Allow advertisers to add up to two predefined headers (product or service category) like brands,courses,degrees and more.
Call extensions - Allow advertisers to include a clickable phone number in their ads.
Location Extensions - Allow advertisers to show their business address, phone number, and a map marker with their ad text.
Review extensions - Showcase positive, third-party reviews from reputable sources.
Sitelinks extensions - Allow advertisers to add additional links below their ads.
Callout extensions - Allow advertisers to add additional descriptive text.
Structured Snippet Extensions - Allow advertisers to add up to two predefined headers (product or service category) like brands,courses,degrees and more.
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